Peet's Big Bang Medium Roast Coffee is our signature medium roast created to celebrate Alfred Peet and our 50th anniversary. Some have described Alfred Peet as the "big bang" of craft coffee, the one who started it all. When he set up shop in Berkeley back in 1966, he ed America's expectations of the depth, body, and flavor in our cups. And that pursuit of greatness has stopped. In 2016, we honored his legacy by taking a bold step ahead. Like Mr. Peet's pioneering dark roasts, this blend expands the horizon of what coffee can be: vibrant, full-flavored, boldly , and roasted to medium-bodied ion. If you love Major Dickason's one-of-a-kind taste, you'll find a kindred spirit in Big Bang. This blend is crafted from some of the same premium coffees as Major Dickason's but with a twist, thanks to the heavenly, aromatic citrus of Ethiopian Super Natural. It's the coffee to honor the man who still inspires us every day.