This winter, bring your holiday traditions to life with the signature tastes of Starbucks coffee. Sip in the season and share in making merry little moments by sending the holiday gift to your family and friends. Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they'll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast, and you can't roast it darker. Straightforward, full-bodied with low acidity and immensely popular since 1971, our darkest roast is adored for its intense smokiness.