In Latin America, coffee farms are often run by families, who've built their own homes on the same land where their coffee grows. We've sipped coffee with these farmers For decades, sitting on their verandas, overlooking the lush beauty of the coffee trees out in the distance. Most times, It was a lightly roasted coffee like This one. It took us more than 80 tries to get it right mellow and flavorful with a nice softness.